For this billboard campaign, I wanted to emphasize the unique, personal touch that Adam Clark brings to his clients. The key idea was to showcase the direct connection people have with him, not some distant call center. To bring that idea to life, we used the imagery of sharks—strong, local, and in touch with the area—tying the lawyer's identity to the beach town vibe. The billboards feature bold visuals creating a memorable link between the lawyer’s reputation for fierceness in the courtroom and the local waters. The message is clear: when you call, you get the lawyer himself, ready to fight for your case, just like a shark in its element.
