The Carcinoid Cancer Foundation is a group of people who all suffer from Carcinoid Cancer. Carcinoid is categorized as a rare disease and very hard to diagnose. They take pride in their mascot the zebra, symbolizing the rare condition. This foundation is very close to my family because my mom was diagnosed in 1998 and she relies on this Foundation for a sense of community and support. I chose to redesign the Foundations branding because of the lack of personality in their current work. I wanted to do justice the strong resilient people apart of this small Foundation.
