For this refreshed branding campaign, I aimed to capture the spirit of both the store’s growth and its deep connection to the local running community. As the shop expanded, we saw an opportunity to modernize the look while staying true to its roots. The new signage incorporates sleek, dynamic elements that evoke movement and energy, reflecting the athleticism of the runners they serve. The new icon is a versatile design that work across both the doors and mugs, allowing the brand to feel cohesive and welcoming no matter where you encounter it.
